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Cellex Virtual Subscriber Insight - QoE monitoring and analytics

Cellex Virtual Subscriber enables rapid creation of service scenarios, for quick and comprehensive testing of new services and network upgrades.

Background

  • Mobile service providers are facing voice and text revenues decline in favor of OTT communication apps like WhatsApp, Facebook, and Instagram. 
  • Fortunately, these apps contributed to a healthy data revenue curve so far. But the landscape is shifting and leaves service providers with no differentiation but their price per MB.  
  • In addition to encroaching the mobile operators’ turf with competing services, the OTT apps are capitalizing on their popularity with ads revenue – a source of income largely untapped by mobile service providers.
  • VoLTE, VoWifi and RCS finally turns the stake around to favor service providers.  It all comes down to attracting users back to the service provider’s communication apps because the number of eyeballs and minutes of usage are the currency of the app market. They drive monetization strategies. 

So, launching rich voice, video & messaging services as a core offering starts with understanding the OTT competition on mobile networks.

Cellex Virtual Subscriber for Lab Testing
The challenge of testing new or upgraded services and systems increases with the growing complexity of network and service delivery environments. Cellex Virtual Subscriber enables rapid creation of service scenarios, for quick and comprehensive testing of new services.

Cellex Virtual Subscriber for Network Operation Centers (NoC)
Operators experience increased difficulty in measuring and monitoring service delivery and quality by relying only on network-specific monitoring tools. To ensure successful services delivery, operators need to monitor them from the most important perspective - the subscriber's. The extensive drill down information provided by the Virtual Subscriber enables operators to foresee service problems before they occur and to shorten time to repair.

Cellex Virtual Subscriber for Field Engineering
With the rapid introduction of new services and constant changes in infrastructure, Field Testing has become a significant bottleneck. Cellex Virtual Subscriber enables rapid creation of service scenarios, for quick and comprehensive testing of new services and network upgrades. Remote testing and shorter testing times significantly reduce in-field effort.

  • Quickly launch new services, e.g. rich voice, RCS, video & messaging services
  • Actively monitor quality of OTT services and content delivery on your network in real-time, using a single platform
  • Identify service degradation for VoLTE, VoWiFi, CSFB, IP-PBX services before your customers do
  • Benchmark service KPIs across carriers in real-time by fully automating end to end mobile service testing

Quality translates into revenues.
Therefore, Quality of Experience is an essential part of service strategy. Improved service quality directly results in higher service adoption rates and increased revenues from services usage. Subscribers that enjoy quality service are loyal subscribers.

Cellex Virtual Subscriber helps to explore every aspect of subscriber's experience.
From the Voice, Data & Video services that subscribers use, through service billing, customer care and self-services. Cellex can analyze, monitor and report video availability, voice services, data and content services, charging of a pre-paid card and much more.

Cellex Virtual Subscriber detects problems before they affect subscribers.
Cellex Virtual Subscriber emulates subscribers' service usage. By using services constantly, the Virtual Subscriber provides direct and immediate information about services' availability and quality.

The Virtual Subscriber is there throughout the service life cycle: From pre-launch lab testing, through NoC monitoring to service and network upgrades.

 

Cellex Elements

 

Cellex Virtual Subscriber Modeler

Cellex Virtual Subscriber Modeler

Cellex Smart Agents

Application Screen Shots



Cellex_Executives_Presentation

Cellex Virtual Subscriber - Product Positioning

Cellex - Real-Time, End-To-End Visibility of Your Subscribers’ Experience - Data Sheet
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