Background
So, launching rich voice, video & messaging services as a core offering starts with understanding the OTT competition on mobile networks.
Cellex Virtual Subscriber for Lab Testing
The challenge of testing new or upgraded services and systems increases with the growing complexity of network and service delivery environments. Cellex Virtual Subscriber enables rapid creation of service scenarios, for quick and comprehensive testing of new services.
Cellex Virtual Subscriber for Network Operation Centers (NoC)
Operators experience increased difficulty in measuring and monitoring service delivery and quality by relying only on network-specific monitoring tools. To ensure successful services delivery, operators need to monitor them from the most important perspective - the subscriber's. The extensive drill down information provided by the Virtual Subscriber enables operators to foresee service problems before they occur and to shorten time to repair.
Cellex Virtual Subscriber for Field Engineering
With the rapid introduction of new services and constant changes in infrastructure, Field Testing has become a significant bottleneck. Cellex Virtual Subscriber enables rapid creation of service scenarios, for quick and comprehensive testing of new services and network upgrades. Remote testing and shorter testing times significantly reduce in-field effort.
Quality translates into revenues.
Therefore, Quality of Experience is an essential part of service strategy. Improved service quality directly results in higher service adoption rates and increased revenues from services usage. Subscribers that enjoy quality service are loyal subscribers.
Cellex Virtual Subscriber helps to explore every aspect of subscriber's experience.
From the Voice, Data & Video services that subscribers use, through service billing, customer care and self-services. Cellex can analyze, monitor and report video availability, voice services, data and content services, charging of a pre-paid card and much more.
Cellex Virtual Subscriber detects problems before they affect subscribers.
Cellex Virtual Subscriber emulates subscribers' service usage. By using services constantly, the Virtual Subscriber provides direct and immediate information about services' availability and quality.
The Virtual Subscriber is there throughout the service life cycle: From pre-launch lab testing, through NoC monitoring to service and network upgrades.
Cellex Virtual Subscriber Modeler